Typography

Typography helps establish a clear, consistent hierarchy and reinforces ActiveCampaign’s brand identity. It plays a critical role in accessibility, readability, and tone across all interfaces.

Font families

IBM Plex Sans

Primary Typeface

theme.typography.fontFamily.display

IBM Plex Sans is the primary font for ActiveCampaign’s product UI, focusing on accessibility and readability. It is used for body text, standard headings, and interface elements.

Owners

Display Typeface

theme.typography.fontFamily.display

Owners Medium is used sparingly for large headings and key branding moments. It brings a bold, impactful tone in marketing materials or primary section headers.

Usage

To implement typography in the platform, use Camp’s text component.

Text

Used to display text in UI, supports various styles and options.